YRB recently gave AERIAL7 a shout out... BIG LOVE to the NYC mainstay since '96!





YELLOW RAT BASTARD (YRB), the word YRB was originally developed by Mark Ecko, a former store manager and the space designer of the NYC store. The idea for the store came from a Frank Miller comic book called "Sin City"; it had an issue entitled "That Yellow Bastard".


You can check out YRB over HERE