AERIAL7 Ambassador, Luke Stedman created a new clothing label: Insted We Smile. When you are world renowned surfer Luke Stedman, how else would you launch you line other than going to Indo and surfing a break just off the side of a shipwrecked tanker! Oh, and of course he created a giant smiley face anchor to hang from the ship! Cheers for the sick video Luke!

Visit the Insted We Smile Website for a chance to ask Luke Stedman any question you want!